Sportswriter Career

Sportswriters cover the news in sports for newspapers and magazines. They research original ideas or follow up on breaking stories, contacting coaches, athletes, and team owners and managers for comments or more information. Sometimes a sportswriter is fortunate enough to get his or her own column, in which the sportswriter editorializes on current news or developments in sports.

History of Sportswriter Career

Sportswriter Throughout the world there are some 7,200 daily newspapers and far more semiweeklies, biweeklies, and weeklies, circulating at least 500 million copies on a regular basis. In the international context, the average newspaper is crude, poorly printed, heavy with sensational news, light on serious criticism, and burdened by all types of problems (especially economic). Outside Western Europe and North America there are very few “elite,” or ultra-serious, newspapers. Although most of the world’s newspapers are privately owned, some degree of government control is evident in many countries.

Magazine journalism has been a potent force in the United States (and throughout the world), appealing mainly to the elite, the well-educated, and opinion leaders. At least this is true in the sense of “journalistic” magazines. Generally more incisive, more articulate, more interpretive, and certainly more comprehensive than newspapers, magazines have supplied an important intellectual dimension to news-oriented journalism. Whereas the main function of newspaper journalism is to inform or summarize in brief fashion, the aim of most magazine journalism is to fill gaps—to explain, interpret, criticize, and comment. In short, magazine journalism in its many types and styles supplements newspapers and fleshes out the bare bones of newspaper journalism.

Most magazines and newspapers have sections that focus on sports; others, such as Sports Illustrated and ESPN The Magazine, focus entirely on sports reporting. In either case, sportswriters are needed to write articles about athletes, teams, and sports competitions. Sportswriters are employed by both newspapers and magazines throughout the United States.

The Job of Sportswriters

The sportswriter’s primary job is to report the outcomes of the sports events that occurred that day. Since one newspaper can’t employ enough reporters to cover, in person, every single high school, college, and professional sports event that happens on any given day, let alone sports events happening in other cities and countries, sportswriters use the wire news services to get the details. Major national and international wire services include Reuters, AP, UPI, Agence France- Presse, and ITAR-Tass. The entire body of statistics for tennis matches, hockey games, and track-and-field events, for example, can be sent over the wire service so that sportswriters can include the general story and the vital statistics in as condensed or lengthy a form as space allows.

A sportswriter begins work each day by reviewing the local, national, and international news that comes in over the wire news services. He or she then begins researching the top or lead stories to try to flesh out the story, perhaps with a local perspective on it. An example of a lead story might be the comeback of a professional tennis star; the underdog victory of a third-rate, much-maligned football team; the incredible pitching record of a high school athlete; or the details of a football running back who blew out his knee in a crucial last-minute play. The sportswriter then calls or interviews in person coaches, athletes, scouts, agents, promoters, and sometimes, in the case of an athletic injury, a physician or team of physicians.

Depending on the edition of the newspaper or magazine, the sportswriter might report events that happened anywhere from the day before to events that took place within that week or month. For example, a sportswriter who writes for a magazine such as Sports Illustrated probably won’t write articles with the same degree of detail per game. Instead, he or she writes articles, commonly called features, that explore an entire season for a team or an athlete. The magazine sportswriter might take the same story of the running back with the damaged knee ligaments and follow that athlete through his surgery and rehabilitation, interviewing the running back as well as his wife, doctors, coaches, and agent. This stage of gathering information is the same for both newspaper and magazine sportswriters, the only difference is the time line. A newspaper sportswriter may have only a few hours to conduct research and call around for comments, while the sportswriter for a magazine may have anywhere from several weeks to several months to compose the story.

Regardless of whether the sportswriter works for a newspaper or magazine, the next step for the sportswriter is to write the story. The method will vary, again, depending on the medium. Most sportswriters for newspapers are subject to the constraints of space, and these limits can change in a matter of minutes. On a dull day, up until the hour before the paper is published, the sportswriter might have a quarter of a page to fill with local sports news. At the last minute, however, an entire Super Bowl team could come down with food poisoning, in which case the sports editor would probably want to cover this larger, breaking story. To accommodate the new articles about the poisoning, the effect on team morale, whether or not the Super Bowl might be postponed for the first time in history, the local sports coverage would either have to shrink considerably or be completely cut. To maintain this required flexibility, sportswriters, like other reporters who write for daily newspapers, compose their stories with the most crucial facts contained within the first one or two paragraphs of the story. They may write a 10-paragraph story, but if it had to be shortened, the pertinent information would be easily retained.

Sportswriters for magazines, on the other hand, seldom need to worry about their stories being cut down at the last minute. Rather, their stories are subject to more careful editing. Magazines usually have story meetings weeks or months in advance of the relevant issue, giving sportswriters ample time to plan, research, and write their articles. As a result of the different timetable, the presentation of the story will change. The sportswriter will not cram all the essential facts into an opening paragraph or two. Instead, he or she is allowed much greater leeway with the introduction and the rest of the article. The sportswriter, in this case, will want to set a mood in the introduction, developing the characters of the individuals being interviewed— literally, telling a story about the story. In short, details can hinder a newspaper sports story from accomplishing its goal of getting across the facts in a concise form, while in a magazine sports article, those extraneous, revealing details actually become part of the story.

Even with the help of news services, sportswriters still couldn’t have all the sports news at their fingertips without the help of other reporters and writers, known in the world of reporting as stringers. A stringer covers an event that most likely would not be covered by the wire services, events such as high school sports events, as well as games in professional sports that are occurring simultaneously with other major sports events. The stringer attends the sports event and phones in scores, or emails or faxes in a complete report.

While the sportswriters for magazines don’t necessarily specialize in one area of sports, but instead, routinely write features on a wide variety of sports and athletes, sportswriters for newspapers do specialize. Many only cover a particular sport, such as baseball. Others are assigned a beat, or specific area, and like other reporters must cover all the events that fall into that beat. For example, a sportswriter assigned to the high school football beat for a newspaper in Los Angeles, California, would be expected to cover all area high school football games. Since football is seasonal, he or she might be assigned to the high school basketball beat during the winter season. On the other hand, a sportswriter working in Lexington, Kentucky, might be assigned coverage of all the high school sports in the area, not simply one sport. Much of the way in which assignments are given depends on experience as well as budget and staffing constraints.

Sportswriter Career Requirements

High School

English, journalism, and speech are the most important classes for you to take in high school. You will need to master the art of writing in order to convey your ideas concisely, yet creatively, to your readers. Speech classes will help you become comfortable interacting with others. Be sure to take physical education classes and participate in organized sports, be it as a competitor, a team manager, or an assistant. You also should join the staff of your school paper or yearbook. This will give you a chance to cover and write about your school’s sports teams or other school activities.

Postsecondary Training

You will need at least a bachelor’s degree to become a sportswriter, although many sportswriters go on to study journalism at the graduate level. Most sportswriters concentrate on journalism while in college, either by attending a program in journalism or by taking whatever courses are available outside of a specialized program. This isn’t to say that you can’t become a sportswriter without a degree in journalism, but competition for sportswriting jobs is incredibly fierce. After all, sportswriters get great seats at sports events, and they have the credentials to get them into interviews with sports celebrities. Increasingly, a specialized education is becoming the means by which sports editors and managers sift through the stacks of resumes from prospective sportswriters. Sportswriters may have degrees in communications or English, among other majors.

Other Requirements

Clearly, the ability to write well and concisely is another requirement for the job of the sportswriter. In addition, you must have a solid understanding of the rules and play of many different sports. If you hope to specialize in the coverage of one particular sport, your knowledge of that sport has to be equal to that of anyone coaching or playing it at the professional level.

Finally, you must be able to elicit information from a variety of sources, as well as to determine when information being leaked is closer to promotional spin than to fact. There will be more times when a coach or agent will not want to comment on a story than the times when they will want to make an on-the-record comment, so the sportswriter must be assertive in pressing the source for more information.

Exploring Sportswriter Career

You can learn on-the-job skills by working for your high school and college papers. The experience can be related to sports, of course, but any journalistic experience will help you develop the basic skills useful to any reporter, regardless of the area about which you are writing.

You can increase your chances and success in the field by applying to colleges or universities with renowned academic programs in journalism. Most accredited programs have a required period of training in which you will intern with a major newspaper somewhere in the United States; student-interns are responsible for covering a beat.

You may also find it helpful to read publications that are related to this field, such as Sports Illustrated ( and Sports Business Journal (


Sportswriters are employed by newspapers, magazines, and Web sites throughout the world. They may cover professional teams based in large cities or high school teams located in tiny towns. Sportswriters also work as freelance writers.

Starting Out

You may have to begin your career as a sportswriter by covering the games or matches that no else wants to or can cover. As a stringer, you won’t earn much money, you’ll probably have a second or even third job, but eventually it may lead to covering bigger and better games and teams. Some sportswriters make a living out of covering sports for very small towns, others only work at those jobs until they have gained the experience to move on.

Most journalists start their careers by working in small markets—little towns and cities with local papers. You may work for a newspaper for a year or two and then apply for positions with larger papers in bigger towns and cities. Sportswriters for newspapers follow the same routine, and more than a few end up pursuing areas other than sports because the job openings in sports simply weren’t there. The lucky few who hang on to a small sports beat can often parlay that beat into a better position by sticking with the job and demonstrating a devotion to the sport, even cultivating a following of loyal fans. This could lead to a full-time column.

Most likely, as a sportswriter, you will take advantage of opportunities to learn more about athletes and sports in general. Becoming an expert on a little-known but rapidly growing sport may be one way for you to do this. For example, if you were to learn all that you can about mountain biking, you might be able to land a job with a magazine specializing in the sport.

Competition for full-time jobs with magazines as a sportswriter is just as keen as it is for major newspapers. Often a sportswriter will write articles and try to sell them to one of the major magazines, hoping that when an opening comes, he or she will have first crack at it. Still, most sportswriters move into the world of sports magazines after they’ve proven themselves in newspaper sportswriting. It is possible, however, to get a job with a sports magazine straight from college or graduate school; chances are you’ll have to work your way up, though.

The placement centers of colleges or universities with accredited undergraduate and graduate programs in journalism can be extremely helpful in beginning your job search. In fact, many graduates of these programs are not only highly sought after by newspapers and magazines, but these graduates are often offered jobs by the newspapers and magazines with whom they had an internship during school.


The constraints of budget, staffing, and time—which make a sportswriters’ job difficult—are also often what can help a sportswriter rise through the ranks. For example, the writer asked to cover all the sports in a small area may have to hustle to cover the beat alone, but that writer also won’t have any competition when covering the big events. Thus, he or she can gain valuable experience and bylines writing for a small paper, whereas in a larger market, the same sportswriter would have to wait much longer to be assigned an event that might result in a coveted byline.

Sportswriters advance by gaining the top assignments, covering the major sports in feature articles, as opposed to the bare bones summaries of events. They also advance by moving to larger and larger papers, by getting columns, and finally, by getting a syndicated column—that is, a column carried by many papers around the country or even around the world.

Sportswriters for magazines advance by moving up the publishing ladder, from editorial assistant to associate editor to writer. Often, an editorial assistant might be assigned to research a story for a sports brief—a quirky or short look at an element of the game. For example, Sports Illustrated might have a page devoted to new advances in sports equipment for the amateur athlete. The editorial assistant might be given the idea and asked to research it, or specific items. A writer might eventually write it up, using the editorial assistant’s notes. Advancement, then, comes in being actually listed as the author of the piece.

In the publishing worlds of both newspapers and magazines, sportswriters can advance by becoming editors of a newspaper’s sports page or of a sports magazine. There are also sports publicists and sports information directors who work for the publicity and promotions arms of colleges, universities, and professional sports teams. These individuals release statements, write and disseminate to the press articles on the organizations’ teams and athletes, and arrange press opportunities for coaches and athletes.


According to the Occupational Outlook Handbook, writers had median annual earnings of $46,420 in 2005. The lowest 10 percent earned less than $24,320, while the highest 10 percent earned over $89,940.

Sportswriters who cover major sports events, who have their own column, or who have a syndicated column can expect to earn more than the salaries above. Sportswriters who write for major magazines can also expect to earn more, sometimes per article, depending on their reputations and the contracts worked out by themselves or their agents.

Work Environment

Like other journalists, sportswriters work in a variety of conditions, from the air-conditioned offices of a newsroom or magazine publisher to the sweaty, humid locker room of a professional basketball team, to the arid and dusty field where a baseball team’s spring training is held. Sportswriters work irregular hours, putting in as much or as little time as the story requires, often traveling to small towns and out-ofthe- way locales to cover a team’s away games.

The benefits are obvious: For the individuals who love sports, the job offers the chance to cover sports events every day, to immerse themselves in the statistics and injury lists and bidding wars of professional and amateur sports, and to speak, sometimes one-on-one, with talented athletes.

Sportswriter Career Outlook

The turnover rate for top sportswriters with major newspapers and magazines isn’t very high, which means that job openings occur as sportswriters retire, die, are fired, or move into other markets. While the publishing industry may have room in it for yet another magazine devoted to a particular sports specialty, competition for sportswriting jobs will continue to be strong into 2014 and beyond.

For More Information:

Newspaper Association of America

The Newspaper Guild-CWA (Communications Workers of America)