Marketing Careers


Technical WritersWriters express, edit, promote, and interpret ideas and facts in written form for books, magazines, trade journals, newspapers, technical studies and reports, company newsletters, radio and television broadcasts, and advertisements.

Writers develop fiction and nonfiction ideas for plays, novels, poems, and other related works; report, analyze, and interpret facts, events, and personalities; review art, music, film, drama, and other artistic presentations; and persuade the general public to choose or favor certain goods, services, and personalities. There are approximately 192,000 salaried writers, authors, and technical writers employed in the United States.

Writers Job Description

Writers work in the field of communications. Specifically, they deal with the written word, whether it is destined for the printed page, broadcast, computer screen, or live theater. The nature of their work is as varied as the materials they produce: books, magazines, trade journals, newspapers, technical reports, company newsletters and other publications, advertisements, speeches, scripts for motion picture and stage productions, and scripts for radio and television broadcast. Writers develop ideas and write for all media.

Prose writers for newspapers, magazines, and books share many of the same duties. First they come up with an idea for an article or book from their own interests or are assigned a topic by an editor. The topic is of relevance to the particular publication. (For example, a writer for a magazine on parenting may be assigned an article on car seat safety.) Then writers begin gathering as much information as possible about the subject through library research, interviews, the Internet, observation, and other methods. They keep extensive notes from which they draw material for their project. Once the material has been organized and arranged in logical sequence, writers prepare a written outline. The process of developing a piece of writing is exciting, although it can also involve detailed and solitary work. After researching an idea, a writer might discover that a different perspective or related topic would be more effective, entertaining, or marketable.

When working on assignment, writers submit their outlines to an editor or other company representative for approval. Then they write a first draft of the manuscript, trying to put the material into words that will have the desired effect on their audience. They often rewrite or polish sections of the material as they proceed, always searching for just the right way of imparting information or expressing an idea or opinion. A manuscript may be reviewed, corrected, and revised numerous times before a final copy is submitted. Even after that, an editor may request additional changes.

Writers for newspapers, magazines, or books often specialize in their subject matter. Some writers might have an educational background that allows them to give critical interpretations or analyses. For example, a health or science writer for a newspaper typically has a degree in biology and can interpret new ideas in the field for the average reader.

Columnists or commentators analyze news and social issues. They write about events from the standpoint of their own experience or opinion. Critics review literary, musical, or artistic works and performances. Editorial writers write on topics of public interest, and their comments, consistent with the viewpoints and policies of their employers, are intended to stimulate or mold public opinion. Newswriters work for newspapers, radio, or TV news departments, writing news stories from notes supplied by reporters or wire services.

Corporate writers and writers for nonprofit organizations have a wide variety of responsibilities. These writers may work in such places as a large insurance corporation or for a small nonprofit religious group, where they may be required to write news releases, annual reports, speeches for the company head, or public relations materials. Typically they are assigned a topic with length requirements for a given project. They may receive raw research materials, such as statistics, and they are expected to conduct additional research, including personal interviews. These writers must be able to write quickly and accurately on short deadlines, while also working with people whose primary job is not in the communications field. The written work is submitted to a supervisor and often a legal department for approval; rewrites are a normal part of this job.

SportswriterCopywriters write copy that is primarily designed to sell goods and services. Their work appears as advertisements in newspapers, magazines, and other publications or as commercials on radio and television broadcasts. Sales and marketing representatives first provide information on the product and help determine the style and length of the copy. The copywriters conduct additional research and interviews; to formulate an effective approach, they study advertising trends and review surveys of consumer preferences. Armed with this information, copywriters write a draft that is submitted to the account executive and the client for approval. The copy is often returned for correction and revision until everyone involved is satisfied. Copywriters, like corporate writers, may also write articles, bulletins, news releases, sales letters, speeches, and other related informative and promotional material. Many copywriters are employed in advertising agencies. They also may work for public relations firms or in communications departments of large companies.

Technical writers can be divided into two main groups: those who convert technical information into material for the general public, and those who convey technical information between professionals. Technical writers in the first group may prepare service manuals or handbooks, instruction or repair booklets, or sales literature or brochures; those in the second group may write grant proposals, research reports, contract specifications, or research abstracts.

Continuity writers prepare the material read by radio and television announcers to introduce or connect various parts of their programs.

Writers can be employed either as in-house staff or as freelancers. Pay varies according to experience and the position, but freelancers must provide their own office space and equipment such as computers and fax machines. Freelancers also are responsible for keeping tax records, sending out invoices, negotiating contracts, and providing their own health insurance.

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